Before AI. Before automation. Before the dashboards light up.
If your data isn’t right, everything else is just noise.
Too often, data quality is treated like a side quest — something to clean up later. But as Allison Connelly, Director of Data Quality at Dun & Bradstreet, puts it: “You can’t automate trust.”
In the latest episode of The Secret Life of Data Podcast, we dig into why data quality is the real foundation of AI — and what happens when organizations skip the basics.
We talk about:
- Why most data leaders still underestimate quality
- How bad data quietly erodes decision-making
- What makes B2B data especially fragile
- Why data quality should never be an afterthought
Allison is sharp, clear, and deeply mission-driven — and her take on the human cost of bad data might just change how you think about your stack. to put humans back at the center of data strategy.
